THE ALL STAR SAGA CONTINUES.

 
 

Cat VS Dog
Mother VS Father
Influencer Vs Influencer

To generate hype for the first ever US Candy Crush All Star Tournament, we created beef between influencers to get them to compete in the public tournament, encouraging audiences to download the game and crush their way to the top.

 
 
 

We even got influencers to psyche people up in preparation for the tournaments by getting them to show their…

ALL STARS FACE.

 

RESULTS

  • Branded hashtag challenge generate 9B views on TikTok

  • Crushed CP targets across the board

  • Over 56 million impressions across the US

  • 19 million positive engagements from 368 pieces of unique influencer content

 

CREDITS

GOAT
Account Manager: Sam Fowler
Account Coordinator: Madeline O’leary
Campaign Manager: Niamh Kelly
Campaign Coordinators: Tee George, Juliette Millman, Ben Rapp
Creative Strategists: Kent Maquiling & Anna Floyd

KING
Creator Marketing Lead: Lara Dowd
Director of Social Marketing and Creators: Roberto Kusabbi