VR FACES REALITY.

 
 

“Too expensive”
”No Good Games”
”You can’t play with friends”

After gathering sentiment of the Meta Quest 2 on social, we discovered that it was overshadowed by negative misconceptions, especially amongst players. Many believed that Meta Quest 2 was launched too soon. This couldn’t have been further from the truth.

 
 

We wanted to show gamers the…

QUEST IS READY.

Gathering the UK’s top content creators, we wanted to authentically shift perception by myth busting negative stigma around Meta Quest 2.

 
 
 
 

RESULTS

  • Meta Quest 2 becoming the GO TO VR Headset

  • Over 40 million views, and counting!

  • Worked with 60 influencers

  • Went viral on TikTok 8 times

  • Meta launched the ‘Creator Programme’ globally

 

CREDITS

GOAT
Account Managers: Hannah MacDougall & Ben Smithies
Campaign Managers: Tom Bore & Olivia Tutton
Creative Strategists: Kent Maquiling & George Grant

META QUEST
Creative Director: Ian Gambier & Stephanie Silveira
Program Lead: Pascal Melina & Bryony Cook
Social Lead: Bianca Spada