CREATORS UNBOUND.

NFS IS MORE THAN JUST CARS.

With new characters, style, and music, how can we shift the NFS community from just car fanatics, to so much more?

IDEA:

In a world turning steely, and grey, Need For Speed brings colour and thrill. So let’s get people to change their lanes by getting content creators to…

Electrify The Mundane.

Partnering with talent from different communities on social, we jumpstarted hype online by getting them to create unique pieces to bring the vibrant world of NFS Unbound to ours. Love hip hop? Listen to the NFS radio. Big fan of art? Come see this NFS master piece in SOHO. Fashion trendsetter? You’d want to grab a pair of these sh*t hot sneakers.

#ChangeYourLane

After weeks of Music, Fashion, and Art drops, it was finally time to bring it together for a night of thrill. We got our creators to electrify the mundane one more time to get people to change their lanes, and enter the world of NFS Unbound.

Results

• NFS become members of the music, art, and fashion community

• Over 28 million impressions globally

• 27.5 million media views on social

• Over 250 unique pieces of influencer content

• 1.4 million quality engagements for Need For Speed

• “ Celebration of a groundbreaking racing game” - Complex

CREDITS

Account Manager: Will Marsh
Campaign Manager: Michael Oliver
Campaign Executive: George Butler
Creative Strategists: Kent Maquiling & George Grant
Client: EA