THE SAINTS ARE BACK.

 
 
 

HOW DO WE REVIVE A DEAD COMMUNITY?

For the launch of the revamped Saints Row franchise, we needed to tap into a community that’s been in slumber since the last game was released. After almost ten years, we needed to bring this gang back together, whilst also enlisting new ones.

That’s why we assembled a group of super talented content creators, and told them to…

BUILD YOUR GANG.

Tasked with creating as much anarchy as possible for the launch of Saints Row, we got them to jump out of planes, hijack the music charts, and create an escape vehicle (incase it all went t*ts up).

 
 
 
 
 

Results

  • REBIRTH OF A COMMUNITY

  • Over 12 million impressions

  • 9.2 million combined video views

  • Built a gang of 21 influencers, and produced 101 pieces of content

  • Generated almost 3 million engagements

  • The Drum Marketing Awards Finalist for ‘Best Social Media’

 

CREDITS

GOAT
Account Manager: Sam Fowler
Campaign Director: Tom Bore
Campaign Executive: Ben Smithies
Creative Strategists: Kent Maquiling & George Grant

Deep Silver
Influencer Social Led: Davey Robson